Brand Identity

AI,PSD,EPS,DOC

Brand Identity

AI,PSD,EPS,DOC

 Brand Strategy for Brand Identity Designers: Unleashing Full Potential
https://www.skillshare.com/classes/Brand-Strategy-for-Brand-Identity-Designers-Unleashing-Full-Potential/128083994
For brand identity designers, one of the best ways to take your work to the next level is by focusing, not just on the concepts you’re creating; but the strategy behind them, WHY you’re creating them.
All too often as freelancers, in efforts to ensure the project fits a clients budget – we’ll be tempted to charge straight in with little or no brief, and absolutely no strategy; other than a few ideas floating around in the clients mind. If you’re not careful, that can set you up for failure; as above all else, good design needs to be fit for purpose.

A step-by-step guide to creating a successful business brand and attracting customers